Working at Dairy Queen – Marketing a brand

Working at Dairy Queen

Huh? Working at Dairy Queen?  How is the relevant at all to marketing?  Well, a part of every fast food restaurant’s job is to employ great employees to represent their brand and do a fantastic job fulfilling the needed tasks.

Below you will see just what it takes to work at Dairy Queen and you can draw your own conclusions about whether or not that leaves a positive, negative or neutral impression in regards to the marketing of the brand and values of Dairy Queen.

Dairy Queen Logo

Dairy Queen started way back and is founded by father-and-son tandem J.F. and Alex McCullough, and Ronald Baker. Its primary product is the soft serve ice cream that later on expanded into fast food restaurants. That time, they asked a friend and then customer Herb Noble to include the product in his ice cream store. Surprisingly, on the first day that it was offered to customers, a total of 1,600 servings were sold that later on lead to the opening of its shop by 1940.

Dairy Queen also started food franchising, increasing its ten stores to 100 from 1941-1947. By the year 2010, there are more than 5,700 branches of Dairy Queen in 19 countries across the globe.

If you want to get a job here, here are some of the positions that you may be qualified for. What you’re going to find that each company and DQ is going to vary on location. Also, if you’re wondering what you’re going to get paid, this is all going to vary on a few factors such as your experience and more.

Cake Decorator

– Dairy Queen cake decorators maintain clear, quick, and polite communication with co-employees to make sure that correct orders are served to customers. Also, they prepare food products in a rapid and accurate manner that follows restaurant, health, and safety standards and procedures. They also have control of the process of food production.

Restaurant Manager

– Manages and oversees all aspects of store management and always has the final say in decision-making on matters of importance. Always makes sure that guest services are meeting company standards in all areas, and continuously organizes and implements restaurant marketing to increase sales.

Shift Leader

– Provide leadership to staff in different areas of the restaurant on scheduled shifts. Must be aware of all job functions and can perform any crew position such as product preparation, cash accountability, drive-thru, back-link food preparation, and customer service.

Assistant Manager

– Always assists the general manager in executing the business plan. Prepare hourly schedules to meet the staffing requirements. Never fails to assist in maximizing profits by controlling the costs of product and labor. An assistant manager will usually help run, and do the same things that the main manager does.

How to Apply

For people who are interested in applying for a job at Dairy Queen, visit their website at their official site. Join their team of competitive professionals who work in the very competitive and exciting food industry. Not only will you be a part of a household brand but also a successful company that has endured the years.

Once you apply for the job, you’re going to want to make sure that you keep in contact with the company. Most companies will want to see that you want the job. They can, however, see a long distance during the day and they see in transparent colors as well. There are certain countries where they are put up in the zoo and used as tourist attractions. People love seeing them because of their huge size and scaly rough skin. They are very heavy and weigh a lot of pounds with the woman being slightly lighter than the male.Call up, ask about your resume but don’t be too pushy! You’re going to find that those that are aggressive are the ones that are going to get the job.

So now that you know a lot more about DQ and it’s job positions and how it works, would you say they represent their brand well?  Does it show off who they are through their job descriptions and tasks?  Would you want to work for this company or be served by someone at this company?  All great questions to ask on the Marketing side of the back side of the house!